writing business
Strategic UX writing – how to handle a website restructure
Some writing jobs can expand into UX writing (user experience) design, which may come as a surprise! Although UX is a separate expertise, companies sometimes don’t realise this, and the copywriter and web designer may have to problem-solve, and handle it between them. Especially with a bigger company website needing a redesign, this can make…
Read Now…
Copy and SEO content writing skills for websites
Do you need tech-savvy skills to write for online markets? I got this question from an aspiring copywriter, and it’s a great one. Do you need to write code, or be a web whiz, in order to be a copywriter or content writer for the web? What if you just want to write? The answer…
Read Now…
Copywriting – 12 steps to writing a case study
Case studies are one of my favourite copywriting jobs. Interviewing clients is fun, and as an ex-journalist, I love writing long form copy. A reader has asked for an overview of different kinds of writing jobs, so here are some pointers on how to write a case study. What’s a case study? A case study…
Read Now…
Freelance contract copywriting work
As a freelance newbie copywriter, you’ll most likely work with small businesses (SMEs). But what about bigger companies? How do you get on the radar for bigger contracts that are put out to tender? Here’s some advice on getting on the ladder for public sector work. This is pointy end nitty-gritty, and not for everyone!…
Read Now…
7 tips – invoicing for freelance copywriting work
When is a copywriting job finished and ready to invoice? It’s not as obvious as it seems. Sometimes, jobs can dribble on, and it’s not your fault. Maybe you’ve completed the job, and the client needs to check it, but somehow, they don’t get round to it. And then it’s not clear when to send…
Read Now…
Writing productivity: 10 tips to balance a commercial-creative portfolio
1. Establish a routine and systems One of the problems of writing – especially working from home – is that you can easily turn into a workaholic. Not many people realise that this is a far bigger danger than becoming a couch potato! Especially if you’re the sole breadwinner in your family, your writing output…
Read Now…
From creative writer to copywriter – 10 steps to build a business
Are you a creative writer? Do you want to transition from creative writer to copywriter? Great! It’s an obvious match for your skills, and you can make a good living at it, if you play your cards right. But often, creative writers don’t have business skills training, and don’t know how to start one. I was…
Read Now…
Review: The Business of Being a Writer – Jane Friedman
I cheered when I read this! In The Business of Being a Writer, Jane Friedman provides a valuable roadmap for creative writing students and MFAs who are completing their courses and wondering what to do next. In this substantial handbook, Friedman bridges the gap between industry, literary and tech. She has a publishing and media…
Read Now…