BUSINESS
SEO for authors: 10 tips to boost your website rankings
Simple SEO for authors can help you improve your website rankings. SEO (search engine optimization) is a set of techniques to help search engines find your site more easily. Many of them are about writing. Here are 10 tips to help Google love your page. Use them for every blog post. See also: SEO copywriting…
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Writing for SEO web design teams
Writing for SEO web design is a craft all of its own. If you’re lucky enough to be teamed up with a web design team, you’ll all be working together to get the best possible search results for your business client. Typically, the team will include a graphic designer, a user experience/wireframe designer, a backend…
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Transactional writing for online copywriters
Transactional writing is writing that invites people to take action. It has a clear communication purpose in mind – to inform, persuade, progress, or help, for example. Mostly, you’ll find transactional writing in instructions, letters, applications, advice and on the web. Here’s an overview of an increasingly familiar copywriting job – transactional emails. What is…
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SEO for writers: how title tags can boost your site
SEO for writers – what is it, and how can title tags boost your site rankings? SEO means “search engine optimisation”, and it covers web writing tricks that can make all the difference to your search rankings. Many writers are familiar with meta descriptions – those two-lines of copy that appear in search results. They…
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SEO writing – a beginner’s guide
Writing for robots is part of Search Engine Optimisation (SEO) – the art of getting high search engine rankings. If you’re a creative writer or journalist ever asked to write “SEO copy” and haven’t a clue what to do, here’s some lowdown. This is a chapter from my book, How to Launch a Freelance Copywriting Business.…
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From creative writer to copywriter – 10 steps to build a business
Are you a creative writer? Do you want to transition from creative writer to copywriter? Great! It’s an obvious match for your skills, and you can make a good living at it, if you play your cards right. But often, creative writers don’t have business skills training, and don’t know how to start one. I was…
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How to Launch a Freelance Copywriting Business
Interested in putting your creative writing skills to work as a writer for business? How to Launch a Freelance Copywriting Business bridges the gap between creative and commercial writing. It gives writers the skills to go freelance and build a writing income stream from scratch. Free workflow templates included. Most creative writers, journalists and blogger…
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Freelance copywriting book for creative writers
Looking for a freelance copywriting book specially geared to creative writers? Here it is! How to Launch a Freelance Copywriting Business covers the practical steps you need to put your creative writing skills to work, and make a good living. I know a lot of creative writers, and many of them struggle financially. Yes, even…
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Review: The Business of Being a Writer – Jane Friedman
I cheered when I read this! In The Business of Being a Writer, Jane Friedman provides a valuable roadmap for creative writing students and MFAs who are completing their courses and wondering what to do next. In this substantial handbook, Friedman bridges the gap between industry, literary and tech. She has a publishing and media…
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